What qualities make MalamineOuedraogo an excellent Marketing Specialist?

Growing up in a middle-class family always teaches you how to manage every crisis in life efficiently. MalamineOuedraogo may not have the leverage of an affluent family while growing up, but he uses his financial crisis as an advantage and learn how to control his life. He was always a good learner and academia while growing up. With such excellent academic record, it was not a hard task for him to complete his Bachelors and Masters in Sales and marketing. Passing with flying colours, he landed a great job with a good company. Further. With his hard work, he serves as a senior marketing manager in a big organisation. Some qualities that are essential to achieving success in marketing: 1. Excellent selling skills: Malamine Ouedraogo believes selling skills is a crucial quality of a marketing person. When it comes to selling, it does not always mean to sell products to your customers. It is to please your top management with your performance while checking your customers that they are satisfied with the products or not. With an excellent cheerful personality and excellent presentation skill, you can win anyone’s heart, and marketing is all about that. Mr Malamine was not always a tremendous salesperson as he is now and according to him, if he could do this and you can do it too. 2. Retain your customers: Sometimes your top management will hand you some financial objectives, and you may have to look for some new customers also. The common mistakes that most of the newbies make that they stop pursuing old customers in their pursuit of new customers. You should know that an unattended customer is like catnip to your competitor and he/she will not miss any chance to poach your old customers. Always try to interact with you old customers whenever you get free time. Ask how they are doing, how happy they are with the product etc., just to make them feel you care for them. 3. Know your competition: You may be a skilled salesperson possessing an excellent presentation skill, but if your customer is getting a good deal from others, then you cant do anything about it. Malamine Ouedraogo believes knowing about your competition is equally important as knowing about your products. Make a list of your competitor’s products, find out in what way your products can be better than your competitor’s and prepare for an excellent presentation based on that.